Springbok Supporters Club re-launched under Cobus Visagie in October 2010. The main goal of the re-launch was to become a more prestigious, aspirational club for Springbok supporters in the UK (and Europe).
What was needed
The club's relaunch required creating a bit of a splash amongst the South African community in the UK, and especially in London. This was to be accomplished via a competition to win a trip to SA and 5 nights stay at a Southern Sun resort. The objectives were to:
a) create awareness or the new club, and
b) drive people to sign-up to the website.
What we did
1. Developed the script & storyboard and managed the production of the 40" TV Advert.
2. Project managed design and development of the launch poster.
3. Developed copy for membership section of website, competition T's & C's and membership launch e-mails.
4. Designed, developed and managed a consumer research questionnaire on their database - to understand and define the core target market profile and their perception of the club and the benefits of being a member.
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What they said about our work
Carolyn has an outstanding grasp of the client requirements and formulates a clear vision and strategy, even with limited information.
She has the ability to ask the right questions, which ensures a project will achieve the intended goals.
Her service is also personable and from the assignments she has delivered, I believe she is an ideal long term partner and service provider, that has the longer term and bigger picture always in mind.
