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What marketing research does |
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Consumer research is a brilliant marketing tool. It: - can help you understand a number of things about your business - e.g. their perceptions, attitudes and engagement with your company.
- is vital to fine-tuning existing products or services.
- is a great way to test consumer uptake of new products or services.
Consumer research is, however, limited in that it: - tells you where you currently stand with consumers
- can only really give you a base knowledge on which to build a strategy
What research can't do is give you any insight into the future. Dr Patrick Dixon wrote an interesting article on how companies have relied too heavily on research to 'predict the future'. The article titled 'Why Market Research Fails to Predict the Future' can be found on his website www.globalchange.com. An interesting tip, when conducting research, is to keep it short. A study done by Survey Monkey, suggest that consumers start opting out of surveys after 15 and 35 questions. | | If you would like to conduct any marketing research, we are now providing online marketing research as part of our service. Get in touch if you would like to find out more about how we can help you know more about your customers or clients. |
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