Although it's really important to take into account all the New Marketing strategies and opportunities that are available, it's equally important not to completely let go of the Old Marketing strategies that we're so familiar with.
The best approach to take, is to look at a more integrated approach to marketing - involving a strategic mix of both online and offline media for your communication. Both have their own set of advantages and disadvantages:
online (cheaper, quicker, easier to customise and personalise and easier to measure), and
offline (more expensive, can last longer than online, used with online can create strong standout from competitors)
But, before you even do this, you really need to take a long, hard look at your customers, to understand exactly:
who they are,
where it is that they consume media, and
when and where they would be most open to hearing and responding to what it is you have to say.
You also need to know:
What it is that you are selling vs
What it is that they are buying
You may be very surprised to find out how very different these perspectives are. Do you REALLY know why your customers are buying your products and which of the needs you are fulfilling?
Once you know this, you will be in a much better position to ascertain the correct type of media to use that will optimise your customers being aware of you and help to create the demand that drives them to purchase.
If you need any help with any of this, give us a call on 07769 705 987 or get in touch and we can have a chat through how we can help you.
Is social media a fad?
We certainly don't think so...
What are you doing about getting up to speed with Social Media and your brand?
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Are you ready for marketing in the 'Tenties'?
Now that the worst of the recession seems to be behind us, the most important questions we need to ask ourselves are:
how has our customers behaviour changed as a result of the recession?
how does this affect the way we do business with them, going forward?
are there any new opportunities that now exist for our business, and how can we capitalise on them?
Probably the most important thing to focus on over the next few years is, continuing to build the relationships with our current customers and offering them more 'personalised' products and services. There will always be a place for big companies, that offer huge discounts on homogenised products. But, many consumers have tired of big corporations and long to be recognised as individuals. As an entrepreneur, you are able to offer them exactly that.
We at Revelation Marketing believe that going forward, successful business will be about the relationship you are able to build with your customers - giving them back the personality and voice behind a business.
We think mass media is on its way out and targetted, succinct, useful, solicited communication is in.
We think that successful Marketing in the Tenties will be about taking the basic core principles of Marketing and changing the rules to adapt to the digital world.
