Liz is a natural numbers person - but still manages to explain accounts in a way that non-accountants can actually understand. She runs training courses as well as individual sessions, for those who want to 'make more' of the money they earn. Her course is fun and incredibly informative (having been on one, I know!) and has helped save her participants an average of £1,200.

What was needed

Liz had developed her M3E finance course and trained a number of friends and friends-of-friends. She had also placed an advertisement in the local paper, hoping to get some interest in her course. However, despite her course being brilliant, her list of attendees were drying up and Liz needed some help to:

• get the course looking more professional
• start building up interest and get bookings for the course

What we did

As the available budget was needed for the development of the marketing material, we worked to minimise the money Liz needed to spend on consulting. Our meetings consisted of short sessions where we worked with Liz on where she was, and gave her direction and 'next steps' for what she needed to do in order to get her marketing underway.

We started off by spending time understanding where the company was, what marketing was needed to develop the business and worked with Liz to develop a strategic direction going forward.

We then:

• gave Liz direction and advice on her naming, branding and logo development,
• helped develop an A4 poster to be put up at various places that were 'hot spots' for her customers,
• re-designed her course notes and presentation pages to be less 'accounting' and more 'consumer friendly' - moving them to an A5 format, to make the notes less 'work-like',
• advised on copy and overall layout for new-style website.

In order to generate interest and give potential new clients a 'taster session', Liz developed a short presentation and networking evening. We helped Liz develop and host the evening. 

We are now working on Liz's expanded training course - which is all about helping people to discover how to make their life REALLY count for something. Watch this space....

What she said about our work

Being good at what you do is one thing, but marketing yourself is entirely another! And that is where Carolyn's knowledge and expertise was a lifesaver for me. Carolyn has a professional, yet friendly, approach and makes you feel like she is 'in this' with you. She encouraged me to go beyond my comfort zone and also went the extra mile for me. I would not hesitate to recommend Revelation Marketing for your marketing needs, the really DO want to see their clients succeed. Thank you Carolyn!

Liz Lugt, M3E (Money Management Made Easy)