T-mobile's 'impromptu' dance sequence at Liverpool Street Station done on 15th January 2009 has had over 3m hits on You Tube. The making of the video received over 2m hits.
With consumers becoming more media savvy and tending to tune-out to most advertising, it's becoming harder to break through the clutter and more important to do something completely different. In saying this, whatever you do, it must stay true to everything else that you're doing.
Adobe Flash Player not installed or older than 9.0.115!
Tropicana juice
This was left on our doorstep first thing on Monday morning. We are not sure what area this activity covered and how many households were given these samples. But, what a GREAT idea to:
a) make an impact
b) cheer someone up first thing on Monday morning - on a grey February morning (great seasonal timing - especially as the cold weather is guaranteed to keep the product cold, even if the occupants are away on holiday or left already for the day)
c) get people sampling 2 formats of the product
d) give a really good incentive (in the form of a £1-off voucher) to go purchase a larger version
This is a fabulous example of interupting a person's day, cut through all other advertising and not become 'just another bit of advertising that is seen and ignored. Well done Tropicana
