| The long tail of business and marketing |
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We heard someone talk, recently, about the 'Long Tail' of business and marketing. I have to admit that I'd never heard of this before. Since then, I seem to have come across this term a few times in various formats, all of them in the context of 'online marketing'. The concept (if you're not already familiar with it) is around building strong businesses based on marketing to niche sectors and sometimes even providing bespoke products for your customers. This is especially possible for small businesses who operate out of warehouses (or even their garages) and who's 'store front' is online.The great thing about niche marketing is that you can adapt quickly and you don't have to be 'everything to everybody' anymore. Start by looking for specific customers that would most likely buy your product. You may be surprised how lucrative this could be if you position yourself right and use the right online tactics to build awareness for your products. |