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World Wildlife Foundation |
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WWF have launched free software that converts documents into a non-printable PDF. Once you've downloaded the software, you will need to restart your computer. The WWF PDF is saved as a 'printer option' in your printer folder. When you then go to print a document, you get to choose to either print the document or to save it as a PDF. | |  | |
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Writing brief’s that inspire designers |
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It is so important to give a designer a proper brief about what it is you are trying to achieve. It doesn't have to be a complicated brief, but must give them an idea about: - what you do as a business,
- who your customer is and what they are like,
- what it is you want them to do for you, and
- what you want to achieve out of the activity.
This gives the designer a much better steer to be as creative as they are able, and thus they are better able to meet your objective. You only need to fill in the majority of the details once in the brief - and possibly update it every now and then, when you get a little bit more information about your business, competitors or customers. Here is a design brief that has been tried and tested.  Creative Brief (44.5 kB) We've also included an example, so you can see how it works.  Design Brief Example (482.6 kB) | | Good Briefs | | | | | | Not-so-good Briefs
| | | | Brief Clear & concise message you're communicating Clear objectives Target Audience 'brought to life' Can be evaluated Is challenging, but achievable Is inspiring and motivating Developed jointly with the designer | | | | | | Too long and too much detail Too many objectives No customer detail Multi-messages that you're trying to communicate Mundane Unrealistic Come as a surprise to the designer | |
Some hints and tips about working with designers: Check designs when they come back: - is the designer using the correct colours, fonts and styles that you've asked for, or expected?
- check that the various elements in the design 'balances', is lining up and in the right place
- are there any design elements that are overlapping where they shouldn't?
- have they done everything that you've asked them to do in the brief?
Do some 'research' on the design: - Show it to someone who isn't involved in your business. They are normally the one's who pick up mistakes and give you a good impression of how your customers will see the design.
- If you have a good relationship with a few customers, ask them to have a look and give you their opinion.
A few reminders about company and brand communication: - ensure all your communication is consistent across all the different material and points-of-contact that you are using i.e. verbal, written, face-to-face.
- simplicity is key. People are bombarded with thousands of advertisements, articles and words every day. Why should they read about you? The easier and least time consuming it is to read, the more chance they will.
- the right picture can say more than a thousand words.
- whatever you do, do it well - spending a little more on a good designer may save you a lot of time and money in the future.
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