Marketing DIY Basics

In 2009, we started our Marketing DIY training workshops, helping Entrepreneurs understand the basics of Classic Marketing.

As we've just been through a Season of Giving, we've decided to keep on giving and make the first of our Marketing DIY training workshops available to download free. We'll be putting up one section each month - starting in January with 'Introduction to Marketing Basics'. We hope you find it useful.  

Please feel free to get in touch if you have any comments, thoughts or feedback.

January		Introduction		Marketing DIY Basics - Introduction (596.49 kB)
February		Step 1: What do you sell?		Marketing DIY Basics - Step 1 (625.28 kB)
March		Step 2: What about customer's needs?		Marketing DIY Basics - Step 2 (520.12 kB)
April		Step 3: What are they buying?		Marketing DIY Basics - Step 3 (535.09 kB)
May		Step 4: Who are your competitors?		Marketing DIY Basics - Step 4 (347.13 kB)
June		Step 5: What do your customers do?		Marketing DIY Basics - Step 5 (537.16 kB)
July		Step 6: Talking to your customers		Marketing DIY Basics - Step 6 (437.61 kB)
August		Outcome: The Marketing Plan

 Marketing DIY Basics - Appendix 1 (250.9 kB)