| Communication is not what it used to be |
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There has been so much talk, in the past few years, around the recession and how businesses have been impacted by it. It's quite a relief to now be hearing less and less about 'recession proofing your business'. Yes, the market has shifted, as have consumerl spending behaviours and attitudes towards advertising. But, that is inevitable in any climate. What has happened over the past few years, and is continuing to happen, is consumers are becoming more and more sceptical about all forms of advertising and communication, both traditional and off-line.It is our prediction that Word of Mouth (WoM), Social Media/Relationship Marketing and Guerilla Marketing are going to become more and more prevalent in the coming years. All of these will require a deeper knowledge of who our customer (and consumer) actually is, what our brand really stands for in their minds, and how we show our customers how our product best satisfies their needs. |