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Leaf UK own the Chewits brand. Chewits is a direct competitor to both Starburst and Fruit-tella. However, Chewits is aimed specifically at children - rather than the young adults and females for Starburst and Fruit-tella respectively.
| | What was neededImplementation of 2010 Trade Marketing activities and building of 2011 Trade Plan for Chewits | | What we did
Implemented the 2010 Lancashire County Cricket sponsorship and promotion within Wholesalers, which included: - managing thecash incentive for the Field Sales Team to build the best in-store displays.
- managing the Wholesaler competition to win Box Tickets to the Australia v England and Bangladesh v England international cricket games.
- working with Sales Team to develop a Grocery Channel Trade Presentation for Chewits to be presented to Tesco.
- designing Trade Presenters for the Field Sales Team for new Cola flavour.
- supporting the Chewits Brand Marketing Manager in Quant and Qual Consumer research to gain a stronger understanding of the Chewits consumer and how they viewed Chewits in relation to Starburst & Fruit-tella.
- building the 2011 Trade Marketing Plan for the Grocery, Independent and Impulse channels including Promotional Plan.
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