Stephen Curran has developed a series of books to help children prepare for their 11+ Exams. Stephen also runs a school based in Slough, that provides extra tutorial lessons over weekends.

What was needed

Now that AE Tuition had become a roaring success, the company was turning to AE Publications with the objective of growing the sale of their bespoke workbooks. This required a revisiting of the marketing strategy including:

• Structure, content and copy of upgraded website
• Revised pricing strategy
• Target market awareness campaign

What we did

We provided AE with ongoing marketing support, including: 

• Branding and strategy advice.
• Development of strategic marketing plan.
• Devised tactical activities in order to achieve annual sales targets.
• Idea generation and implementation of long-term marketing strategies to ensure initial consumer buy-in and continuous loyalty against tough competition.
• Keeping track of all existing marketing activities, including website copy.

What they've said about our work

Revelation Marketing was commissioned by Accelerated Education Publications Ltd. to expand our marketing campaigns and increase the sales of our educational publications. Carolyn chaired monthly marketing meetings and was given the freedom to review every area of our marketing opportunities and recommend improvements to our strategies.

The range and depth of Carolyn's knowledge and experience greatly helped us to measure our current performance, consider alternative strategies and set objectives to reach our ambitious target for annual sales. We have no hesitation in recommending Revelation Marketing, whom we regard as an integral part of our marketing team. 

Warren Vokes, AE Publications