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Building continuously successful marketing activities comes from knowing exactly who your target market (customer) is, knowing what they think of you, what they need from you and what marketing activities work best for them. There are a number of ways one can do this, you can: - guess - based on what you think your customers would say.
- ask your regular customers directly - warning: they may tell you what they think you want to hear, rather than what they really think.
- register with Survey Monkey and send out a short, 10 questions survey - a nice, quick, easy way of reaching customers in your database.
- get someone to independently conduct some research for you - as this is independent and confidential, customers/clients normally get to say what they really think and feel.
Below is an example of an online market research tool that Revelation Marketing has developed for one of our clients. | Why get someone else to help you with research? - It's independent - your customers are more comfortable answering truthfully.
- It's important to ask the right questions in the right way, to ensure you find out what you need.
- It's important to get professionals to help with interpreting the results properly (in an unbiased manner) and working through a realistic action plan.
- It saves you the time and effort in ensuring you don't ask the wrong questions and get results that aren't useful.
Revelation Marketing offers an online consumer research capability - either: - at a reduced rate, as part of a marketing project,
- or as an independent, stand-alone process.
Revelation Marketing will: - work with you to understand the objectives of the research and establish what questions need answering,
- build the questionnaire and distribute it to your database,
- follow up on the questionnaire completion process during the time it is 'live' to ensure the highest % of clients answer it as possible,
- analyse and present the results directly to you, and
- develop a suggested action plan following on from the results.
Call us on 07769 705 987 or get in touch to chat through how we can help you use consumer research to make your marketing work better for your business. |
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